COMMUNICATIONS, MARKETING AND COMMERCIAL CONSENT POLICY

Last updated: 11/06/26

1. PURPOSE

This Policy regulates commercial, promotional and customer service communications made by Tequeños Dubai by electronic, telephone and digital means. Its purpose is to ensure that all communications are carried out in a transparent, legitimate manner that respects the rights of users. This Policy supplements the Terms and Conditions, the Privacy Policy and the Data Protection, Information Security and Cookies Policy.

2. COMMUNICATION CHANNELS USED

Tequeños Dubai will be able to communicate with its customers and users through:

Email.
WhatsApp Business.
Phone calls.
SMS messages.
Automatic notifications.
Web forms.
Official social networks.
CRM platforms.
Automated communication systems.
Conversational artificial intelligence tools.

3. OPERATIONAL COMMUNICATIONS

Operational communications are those necessary for the correct provision of services.

They may include:

Order confirmation.
Updated delivery status.
Verification of information.
Claims management.
Changes in orders.
Delivery incidents.
Billing information.
Security notifications.

These communications may be made without the need for additional commercial consent when they are necessary to execute the contractual relationship with the client.

4. COMMERCIAL AND PROMOTIONAL COMMUNICATIONS

When the user gives their consent, Tequeños Dubai may send:

Promotions.
Discounts.
Coupons.
Loyalty campaigns.
Product launches.
Corporate news.
Invitations to events.
Benefit programs.
Satisfaction surveys.

Communications may be personalized according to the interests and preferences of the user.

5. USER CONSENT

Direct marketing activities will be subject to the user's prior consent where required by applicable law. Consent may be obtained by:

Acceptance boxes on forms.
Registration on the website.
Participation in promotions.
Subscription to newsletters.
Voluntary contact requests.

The acceptance must be free, specific, informed and unequivocal.

6. BUSINESS PHONE CALLS

By voluntarily providing your phone number and accepting the corresponding consent, you authorize Tequeños Dubai to contact you to:

Customer service.
Order tracking.
Commercial information.
Promotions.
Loyalty programs.
Satisfaction surveys.

Calls may be made by authorized personnel or by suppliers hired for this purpose.

7. AUTOMATED CALLS AND AUTOMATION TECHNOLOGIES

Tequeños Dubai will be able to use automated technologies to optimize customer service and communication with users. These technologies may include:

Automatic dialing systems.
Automatic responses.
Chatbots.
Artificial intelligence.
Automated tracking systems.

Automated tools will be used exclusively for legitimate purposes related to the services offered by the company.

8. WHATSAPP BUSINESS COMMUNICATIONS

The user authorizes the sending of communications through WhatsApp Business when:

Request information.
Place orders.
Initiate contact with the company.
Grant express authorization.

Communications may include:

Order confirmation.
Delivery status.
Customer support.
Authorized promotions.
Reminders.
Relevant information about products and services.

9. EMAIL COMMUNICATIONS

Tequeños Dubai may use email to:

Purchase confirmations.
Billing.
Customer service.
Operational communications.
Authorized marketing.
Corporate information.

All promotional emails will include reasonable mechanisms to request the exclusion of future commercial communications.

10. SMS MESSAGES

SMS messages can be used to:

Order confirmation.
Verification codes.
Urgent notifications.
Authorized promotional campaigns.

The frequency of the messages will be reasonable and proportional to the purpose communicated to the user.

11. CONTENT PERSONALIZATION

With the corresponding consent, Tequeños Dubai may analyze:

Purchase history.
Consumption preferences.
Previous interactions.
Navigational information.

The above in order to offer more relevant content and promotions for each user.

12. LOYALTY PROGRAMS

The company will be able to implement loyalty programs that allow:

Accrual of benefits.
Promotional coupons.
Special discounts.
Referral programs.
Rewards for recurring purchases.

The specific conditions will be informed in each program.

13. RIGHT TO OPT-OUT

The user may request at any time to stop receiving promotional communications. The exclusion may be made by:

Unsubscribe links.
Request by email.
Request by WhatsApp.
Communication to customer service.

The opt-out will not affect operational communications necessary for the provision of the services.

14. SPAM PROHIBITION

Tequeños Dubai is committed to not engaging in spam practices or abusive mass communications. Marketing campaigns must respect:

The user's will.
The consents granted.
The principles of proportionality.
Good business practices.

15. MARKETING AND CRM PROVIDERS

The company may use specialized external providers to:

Commercial automation.
Campaign management.
CRM.
Customer service.
Commercial analytics.

Such providers shall take reasonable steps to protect user information.

16. CHANGES TO THIS POLICY

Tequeños Dubai may update this Policy from time to time to adapt it to legal, regulatory, technological or operational changes. The current version will be available on the website.

17. GOVERNING LAW

This Policy shall be construed in accordance with the applicable laws and regulations of the United Arab Emirates. Any dispute arising out of this Policy shall be subject to the competent jurisdiction of the courts of Dubai, United Arab Emirates.

18. CONTACT

For queries related to commercial communications or exercising opt-out rights: Privacy Email: [email protected]